Land Rover is the iconic British 4x4 that has endured for decades and is synonymous with adventure and is the de-facto standard for those who want to drive anywhere in any conditions. The iconic Defender is what most people envisage when thinking about Land Rover, and with good reason. It’s a solid workhorse that has been in production since the 1980s, with most of them still being in use today. However, Land Rover traces its history back much earlier, to 1947. The Series II and IIA were the earliest models, and then the Range Rover Luxury model was launched in 1970. These days they keep hold of their off-road credentials while bringing the range up to date with comfort and technology built-in. The new Discovery Sport range offers fans an SUV that still has Land Rover DNA running through it, and the new Range Rover Velar exudes luxury and style. Want the best 4x4xfar? Call 01527 894288, or come by our showroom The Car Lot Worcestershire Ltd in Redditch, Worcestershire